Although you know your business inside and out, you don't necessarily know what keywords people use to search for your products and services. They aren't looking for XYZ Company, they're looking for the widgets you sell or the services you offer widget owners.
In a simple brainstorming session, you give us a list of keywords relevant to your business. Then we use this list to find out exactly what people are searching for and how often they search for it. We also check out your competition to see what they are targeting. You should do a little internet 'spying' on your competitition too!
Sometimes in this process clients find out something that they didn't know. For instance, people search for 'bow hunting' ten times more than 'archery hunting'. People don't care if they're politically correct or not when they search. They just type the first thing that pops into their head. So, you may want to target commonly misspelled products, or know that the British spell some words differently than Americans, or that blue widgets are more popular than red widgets.
Unless you already have a domain, we will use our keyword research to help you choose the best one for your website. Search engine results may not favor domain names with keywords in them but research shows that visitors do. So if you specialize in blue widgets, bluewidgets.com would be a better domain name than xyzcompany.com. Well branded companies like Coca Cola are an exception because people are actually searching for them by name. We can find out how well your company is branded on the Internet during keyword analysis.
Small businesses agree, web design is their favorite part of the development process! We submit a mockup of our proposed website design for your approval. The design is based on consultations, your logo, printed materials, company image or personality, our market analysis, and anything else you think will be helpful.
After review by you and your staff, we make any modifications you suggest. After you give final approval for the website design, we are ready to start adding content.